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February 25, 2014
Source: Beer to be sold at UT sporting events
A source close to the situation told Orangebloods.com, beer sales at Texas athletics events will start this week.
Starting with the Texas-Baylor basketball game Wednesday night, beer sales will be available at Texas baseball and softball games as well as men's and women's basketball games, the source told OB.
The beer sales at UT sporting events this spring, which would include the Texas spring football game on April 19 and the Texas Relays March 26-29, will serve as a "testing of the waters" for football. If all goes well, beer would be sold at Texas football games starting this fall, the source said.
There was a "soft launch" planned for beer sales at the Texas-TCU women's basketball game Tuesday night. But that was canceled by UT after reports of beer sales got out Tuesday, the source said.
Repeated messages left for Texas athletic department officials Monday and Tuesday went unreturned.
Sources said athletic director Steve Patterson has been the driving force behind getting beer sales going at UT athletic events starting this week.
Apparently this is an AD and president's office issue - not a regents issue. Sodexo, which holds UT's catering contract, has always had the ability to sell beer at Texas events.
Two sources told OB Sodexo made a large beer purchase from a local distributorship Monday with the intention of starting to sell beer at UT athletic events this week.
I was told by someone who works concessions at Disch-Falk that they have their "TABC card" to sell beer at home games starting next week.
So it appears Texas was trying to tell us something when the school's ticket promotion for Wednesday night's basketball game against Baylor was: buy a $20 ticket and get 2 Texas pint glasses while supplies last ...